Call the AI Yourself
78%
About 78% of customers go with the business that answers first, so the estimate you follow up fastest is the one you win. (Industry lead-response research)
Roofing Answering Service That Never Lets an Estimate Go Cold
Storm season fills the board with estimates that go quiet before anyone follows up. ItsBot is a roofing answering service that picks up every call, captures claim details, books the inspection, and chases the quote until it closes.
Every estimate chased until it closes
Claim details captured on the call
Two hundred storm calls answered at once
Why It Matters
Roofing Runs on Estimates. Most of Them Go Cold.
After a storm, every neighbour is getting quotes. The company that answers first, captures the claim details cleanly, and follows up until the estimate closes is the one that gets the job.
Most roofing leads do not die on the first call. They die in the quiet days after, when nobody chases the quote and another crew books the work.
85%
Around 85% of people who cannot reach a person never call back. (Industry missed-call studies)
The Storm
Hail Hits Tuesday Night. Wednesday Morning Is Two Hundred Calls.
Every roofer runs the same year. Weeks of steady repair work, then one storm, and the phone becomes unusable.
Two hundred calls in forty-eight hours. Every one of them urgent. Every one of them from someone whose ceiling is stained and who is going to sign with whoever picks up first, because at that moment they do not have a favourite roofer, they have a wet bedroom.
You cannot hire for that week. You cannot roster for it. You cannot answer it. Your office manager takes one call while forty ring out, and every one of those forty is dialling a competitor before lunch. The storm-chasers from three states over have already knocked on the door.
ItsBot answers all two hundred. Simultaneously.
No queue. No busy signal. No voicemail. No hold music. The system that handles a quiet Tuesday handles the morning after a hail event exactly the same way, at the same speed, with no overtime and nobody to hire. Every caller gets a person-like conversation, gets qualified, and gets booked or captured.
The storm is the whole year. This is the week that decides it.
The Claim
The Question Every
Caller Asks, Captured Before Your Crew Arrives.
Do you think insurance will cover it?
It is the first thing they ask and the answer decides whether this is a job or a waste of a Thursday. And the details that determine it are almost never captured on the phone, because the person answering does not know to ask.
Have you filed a claim yet?
Filed, not filed, or already denied. Three completely different conversations.
Which carrier, and what is the claim number?
Logged before the call ends.
Has an adjuster been out?
Been and gone, scheduled, or not yet appointed. This is the single most useful thing to know before you quote.
When did the damage happen?
Storm date matters. So does whether it is inside the carrier's reporting window.
What is the deductible?
The number that decides whether this job happens at all.
Your crew arrives already knowing what they are walking into. Your estimator writes the quote against the claim, not against a guess. And the jobs that were never going to be covered get identified on the phone, at 2 PM on a Wednesday, instead of after a site visit you paid for.
The Make-Safe
Water Is Coming In Tonight. It Doesn't Wait for Thursday.
There is a difference between 'my roof is damaged' and 'water is coming into my bedroom right now,' and a message pad cannot tell them apart.
ItsBot asks. Is water actively coming in. Where. Is it near any electrics. Is the ceiling bowing or sagging, which is the one that means get out of the room. Is there anything you can move.
Then it splits the job the way it should be split. Make-safe tonight, full inspection later in the week. The tarp goes on before the damage doubles, the customer sleeps, and the real estimate happens in daylight with a crew that has time to do it properly.
You set the rules for what triggers an emergency call-out and who gets woken. It follows them exactly.
The Playbook
Built for Roofing, Not a Generic Message Pad.
A generic service hears "there's water everywhere" and writes down a name. ItsBot hears it and asks what a good plumber would ask next.
The callWhat it asksWhat it does
Active leak, water coming through a ceiling
Is the ceiling sagging. Is it near a light fitting. Is anyone underneath it.
Safety guidance. Make-safe dispatched tonight. Inspection booked for the week.
Storm damage, no active leak
Storm date. Visible damage. Any missing tiles or shingles on the ground.
Books the inspection. Captures the claim status.
Insurance claim, adjuster already been
Carrier, claim number, what the adjuster said, deductible.
Books the estimate with a full claim brief attached.
Full replacement enquiry
Roof age. Property size. Material. Timeline. Whether they have other quotes.
Qualifies, books the estimate visit, briefs the estimator.
Small repair, one or two tiles
Access. Height. Whether they have scaffolding needs.
Books, or declines politely if it's below your minimum job value.
Illustrative. Your thresholds, your rules, your minimum job value. Set once on setup.
This is what a real roofer answering service does. It does not just take the call. It knows which calls are worth your ladder.
The Follow-Up
Twenty-Eight Estimates Are Sitting There.
It Calls All of Them.
This is the section that pays for the whole thing.
The ItsBot Estimate Follow-Up calls at 24 hours and again at 72, then at whatever interval you set. It answers the questions, handles the price objection, and books the work.
Then it goes further back. The estimate you sent after last spring's storm that never closed. The customer whose adjuster came back with a number and who went quiet. The homeowner who said 'we'll do it next year,' eleven months ago. The claim that was approved and never actioned.
Those are not cold leads. They are people who already wanted a roof, already got a quote from you, and were never called again. This is what roofing lead generation looks like when it comes from the leads you already paid for, instead of buying the same shared lead as four other roofers.
Hear It
A Storm-Damage Call, Captured and Quoted.
0.000:01
Storm claim details captured, inspection booked, follow-up set — before the caller hangs up.
Storm date captured0:01
Claim status: not filed
Adjuster: not appointed
Inspection booked
Follow-up set
No New Tool
It Books Straight Into the Software You Run.
No migration, no double entry, no second dashboard. ItsBot writes the job into your field software with the customer, the address, the diagnosis, and the urgency already filled in, and captures every caller to your CRM whether they booked or not.
See integrations
Your AI Front Office
Three Agents. One Roofing Business.
The ItsBot Dispatcher
handles day-to-day jobs and storm capture — claim details, urgency, and the inspection slot.
The ItsBot After-Hours Agent
takes late-night leak and make-safe calls, triages water and power risk, and escalates when it counts.
The ItsBot Estimate Follow-Up
chases quiet quotes and dormant leads until the estimate closes or drops off your list.
Same three agents that run the front office — dispatcher by day, after-hours at night, follow-up until the estimate closes.
Proof
Don't Take Our Word For It.
Call the demo line and hear the roofing Voice Agent capture a storm claim, book an inspection, and send the confirmation — no slide deck required.
Storm week used to bury us in voicemail. Now every call is answered, the claim details are on the job, and estimates actually get chased.
Roofing Owner
Storm restoration crew
What is a missed roofing call costing you?
Get StartedYearly number$169,000
FAQ
Frequently Asked Questions
It is trained on roofing playbooks — storm claims, leak emergencies, estimate follow-up, and insurance details — then books into the software you already run.